Puns are generally frowned on in the creative industry, but the people at Case Paper love them and when I was brought on to pun-ch up a variety of copy including Case’s quarterly magazine ‘Between the Sheets’, I’ll admit I grew to love them too. I’ve worked on several issues of BTS. The one below walks the consumer through Case’s 80 year history while also shedding light on company values and products. It is Back to the Future themed and I am 100% sure the company did not run it by Robert Zemeckis.